OIP Luxware and his local partners will, prior to product launching into the respective market, diligently analyse, evaluate and map out strategies of product introduction into the new market.

This includes understanding the customers and, above all, the customer needs, what steps are required to best meet these customer needs and ensure a high level of customer satisfaction, creating product visibility, ensuring first-class customer service and maintenance, recruiting of local employees and carrying out trainings of local partners and service personnel, setup of logistic network, installing of warranty and maintenance process, defining and implementing of measures to optimise and continuously improve customer experience at a high level, etc.

An additional and crucial element of our market development strategy is to define and understand the challenges of the market and take the necessary measures to overcome them, with the clear intention of minimising any possibility of a negative customer experience.

After launching our product in a new market, we are shifting our focus to growth and improvement. Our fundamental philosophy is to achieve this by focussing on the needs of our customers and ensuring that our customers enjoy the best product experience and service. In addition, we invest in continuously improving visibility and accessibility in our local market.

At the same time, we place great emphasis on continuously simplifying our processes and improving the skills of our local employees (multi-layered and continuous training) to excel in their areas of work and provide the best value to our customers.